+1 (646) 773-4900
330 W 38th St. New York, NY
Our
Story
Get to Know Us
From the front lines of New York City construction, Sierra Safety was founded by licensed construction superintendents Aaron Broyn and David Serby after identifying a major industry gap, safety plans created behind desks, not on job sites.
During the COVID-19 surge in DOB oversight and stop-work orders, they saw firsthand how site-blind plans were shutting projects down. Sierra was built to change that.
With deep expertise in building codes and daily inspections, Aaron and David personally evaluate every site, working directly with contractors to deliver accurate, DOB-compliant, and defensible safety plans, something virtual designers simply can’t match.
From design through inspector resolution, Sierra bridges the gap between blueprint and build, protecting your schedule, your budget, and your peace of mind.
Our Team.
Sierra Safety’s team consists of licensed professionals with hands-on experience across
New York City construction sites. We evaluate conditions in person, work directly with contractors, and deliver accurate, DOB-compliant safety plans that prevent delays and keep projects moving.

Aaron Broyn
Safety Director

Alan Chelnitsky
VP - Planning Division Director

Elisa Capetillo
Management Division Director

Manny Kohn
Operations
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Pranjal Kucheria
Junior Project Manager
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Srimathy Manoharan
Junior Project Manager

David Serby
Co-Founder and COO

Joseph Weiss
Sales & Business Development

Lior Klein
Accounts Receivables
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Varian Gatewood
HR Manager
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Ann Abraham
Junior Project Manager

Gabriel Rodriguez
Operations

Yitzi Kaplowitz
CFO

Noah Gudema
Office Admin

Marisol Pazaran
HR & Payroll

Pranjal Kucheria
Operations
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Alanna Vokey
Project Manager

Jennifer Mendez
Sierra Operations
Jennifer Mendez
Operations Support
Franklin Perez
Field Project Manager
Steven Lurry
Field Project Manager
Ann Abraham
Junior Project Manager
Get in Touch
Do you dream of running your site without stop work orders?We service the New York Metropolitan Area. We specialize in zero violations and zero stop work orders.
Reach out to learn more.
330 W 38th St. New York, NY
646-655-7476
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